I created The Bajo logo for an adventurous cook who wants to share her delicious food insights, recipes, and photos with the world.

She came to me with a mix of styles, she showed me images and examples of logos that were either modern or classic, so I came up with a design that mixed the two together. “The” is written in a classic script font where “Bajo” is in a modern all caps font that is spaced out dramatically and cased in a rectangle.