SMILES + HEART

I recently had the pleasure of rebranding Smiles & Heart, a wonderful brand that I’ve long admired, previously named Raspberry Creek Co.

The goal of this rebrand was to create a friendly, approachable, and colorful visual identity while maintaining a clean and minimal aesthetic.

Basia and Jo, the power duo behind Smiles & Heart, are not only moms and engineers but also nature enthusiasts who love farm fields and trails through the woods. They have a penchant for books, chocolate, coffee, and corny jokes.

The rebranding journey has been a joy, and I can’t wait to see how their newfound visual identity resonates with their audience!