Performers are their own brand. Lotus is a performer and needed a logo to become a cohesive brand with her multiple social platforms. She also uses this logo as a watermark to ensure all of her content is authentically hers and cannot be shared with out her “stamp”.
The essence behind this logo is fun, bright, welcoming, and modern meets retro. The letters in “level up” are meant to move upwards to “level up”. ;)