One of my favorite things to do is create a full brand, this is everything from logo to colors/fonts, to website and anything in-between. I created E.M. Beauty’s full branding and website, Emily the founder of the company had a clear vision of her company vibe, very moody and dark but fun, hip and trendy. After getting to know Emily after doing the companies branding I had a pretty good idea of what she had in mind for her website. She had a previous website that was all white and didn’t speak to the companies vibe or personalty. I made sure that I focussed purely on the company personality while creating the website.

I always send a mockup homepage of the website before I get started on the whole website so I can make sure I’m in line with the clients needs, goals, visions etc. Below is the founders email reply to me after I shared the websites homepage mockup.

“ALEJANDRA! YOOO. I opened it and hollered I love it so much.

Keep doing what you’re doing because you’re right on target.”

This puts a smile on my face, I love getting these reactions.